Demystifying Fictitious Names:
When venturing beyond your legal business entity name, the moniker you choose to represent your company is known as a fictitious name. This is more than just a tag—it’s a formal declaration. This alias is often recognized by several terms:
• Doing Business As (DBA)
• Assumed Name
• Trade Name
Why Opt for a Fictitious Name?
It’s not just about diversifying your brand presence; it’s about transparency and trustworthiness. Registering a fictitious name ensures the public remains informed about the actual proprietors behind a brand. This transparency fortifies consumer trust, ensuring they’re not unintentionally partnering with dubious entities.